Scrunch is a software company that describes its product as an AI customer experience platform: a tool for monitoring and improving how a brand shows up when people turn to AI assistants and AI search. It was founded in Salt Lake City, in the United States, in 2023, and funded through a Series A led by Decibel. Its site says more than 500 companies and agencies use the platform, from Lenovo and Skims to Crunchbase and Penn State.
The platform covers two jobs. The first is monitoring: how a brand performs across ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Mode and AI Overviews and Meta, with citation analysis, competitor benchmarks and optimisation guidance. The second is its Agent Experience Platform, or AXP, which hands AI agents a compressed, machine-readable version of a site while human visitors keep the designed pages. Scrunch publishes its plans for marketing teams, prices enterprise contracts on request and opens with a seven-day free trial.
What Scrunch does
- Monitoring: performance tracking by prompt, topic and entity, and prompt analytics with trends, citations, competitors and rankings.
- Benchmarking: comparisons by competitor, persona, topic and geography.
- AI traffic monitoring: a real-time feed of AI agent visits to a site, with traffic trends.
- Insights: optimisation guidance to improve rankings, citation analysis showing which sources the engines draw on, and detection of crawl failures.
- Page audits, a Prompt Manager and personas, which its FAQ presents as designed for marketing teams.
- Agent Experience Platform (AXP): compressed, machine-readable versions of pages delivered to AI agents, which Scrunch says improve crawl success, citations and inclusion in AI answers.
- Reporting: a reporting dashboard, unlimited key topic monitoring and integrations.
How it works
Scrunch measures visibility through prompts run against the AI engines: custom prompts set by the customer and industry prompts, read through personas, which its plans count separately. The answers feed rankings, citations and competitor views by topic, persona and region, and the insights point to what to work on, from the sources the engines cite to the pages they fail to crawl. On the delivery side, AXP keeps a site's design for people and serves AI agents a lighter, structured version of the same pages. Its FAQ says the product is built specifically for AI search and agent ecosystems.
Prices
Scrunch publishes two plans and a custom Enterprise offer. Annual billing carries a 17% discount, which it presents as two months free.
| Plan | Billed annually | Month to month | Users | Custom prompts | Industry prompts | Personas | Page audits |
|---|---|---|---|---|---|---|---|
| Starter | $250 a month | $300 a month | 3 | 350 | 1,000 | 3 | 5 |
| Growth | $417 a month | $500 a month | 5 | 700 | 2,500 | 5 | 10 |
Every plan includes monitoring across the engines listed above, the Prompt Manager, insights, citation tracking, page audits, a reporting dashboard, unlimited key topics, agent traffic monitoring, integrations, Google single sign-on and customer success. Starter and Growth come with email support and a 30-minute onboarding, Growth adds strategy reviews, and an extra user seat costs $25 a month. Enterprise is priced on request and adds SAML/OIDC security, an Enterprise Data API, a dedicated go-to-market team, Slack support, quarterly executive support and higher limits on users, prompts, audits and personas. The seven-day free trial covers the Starter plan and needs no credit card.
Security and enterprise features
Scrunch states SOC 2 Type II compliance and offers role-based access control. For larger organisations it lists multi-site support, an API and single sign-on through SAML or OIDC.
Results it reports
- More than 500 companies and agencies using the platform, according to its site.
- A testimonial from Emmett Fear, growth lead at Runpod, reporting 4x growth since the team adopted Scrunch.
- A digital marketing manager, Danilo Vaccalluzzo, quoted as saying that within weeks his team went from invisible to cited alongside the biggest players in its space.
Customers it shows
The site names Lenovo, Skims, Crunchbase, Penn State University, BairesDev, Clerk and BigTime among the companies that use Scrunch, and quotes Runpod among its testimonials.
Frequently asked questions
What does Scrunch do? It monitors how a brand appears in AI answers, across ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Mode and AI Overviews and Meta, and helps improve that presence with insights, page audits and its Agent Experience Platform.
What is the Agent Experience Platform? A layer that serves AI crawlers and agents a compressed, machine-readable version of a website, while people keep seeing the designed pages. Scrunch says it improves crawl success, citations and inclusion in AI answers.
Where is Scrunch based and how is it funded? It was founded in Salt Lake City in 2023 and raised a Series A led by Decibel.
How much does it cost? Starter costs $250 a month billed annually or $300 month to month, Growth $417 a month billed annually or $500 month to month, and Enterprise is priced on request.
Can it be tried for free? Yes: the Starter plan comes with a seven-day free trial, with no credit card required.
Is it suited to large companies? Its Enterprise plan adds SAML/OIDC single sign-on, an Enterprise Data API and a dedicated team, on top of SOC 2 Type II compliance and role-based access.
Contact
- Website: scrunch.com
- Plans and prices: scrunch.com/pricing