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Huge: global design and technology agency in New York

Huge was founded in Brooklyn in 1999 and has grown into a global agency of more than a thousand people, now based in New York. It works from 14 hubs around the world: after Brooklyn came London in 2011, Colombia in 2014 and Vietnam in 2021. The company became independent again in 2024, and today describes itself as "a human-first, AI-native design and technology company."

Its work sits at the moments, in its own words, "when technology and culture are changing faster than businesses." Its homepage states the idea plainly: "We make things that matter to people. Anyone can make. Creating experiences that resonate with culture and business is the hard part." It is built for large organisations that need to move a brand, a product and commerce at the same time, and its client roster includes McDonald's, Google, Nike, Lego, PlayStation and PepsiCo.

What Huge does

Huge organises its work into six solution areas, each with its own promise:

  • Brand strategy and design: "Brands that move with culture."
  • Marketing and content: "Insight and creative that cut through."
  • Products and platforms: "From idea to adoption, fast."
  • Composable commerce: "Commerce built around your business."
  • Customer experience: "Experiences that meet every moment."
  • AI activation: "Transforming how teams work, today."

How it works

Huge presents itself as one team across its hubs, combining design, technology and marketing under one roof, so that a client can bring brand, product and commerce questions to the same agency. It frames its approach around people first and AI as a native part of the work, with AI activation offered both inside client products and as a way to change how client teams work.

The company names four values, among them cultivating curiosity, speaking authentically and building together.

Selected work

The case studies Huge features on its homepage include:

  • NBCUniversal: friction-free discovery of Olympics scheduling with AI.
  • CoinTracker: crypto tax reporting, made effortless.
  • Big Green Egg: a blend of commerce and cooking for a luxury barbecue brand.
  • Darling Ingredients: a reimagined brand to drive investor and talent appeal.
  • Google: a partnership of more than 14 years, begun in 2012, which Huge describes as driving Google's biggest bets.

Its about page also recalls one of its earliest landmarks, the JetBlue website in 2005.

Clients

Logos shown on the Huge website include McDonald's, Lego, Google, Hublot, the LPGA, On Running, NBC, Nike, Nespresso, Planet Fitness, PepsiCo and PlayStation.

Frequently asked questions

When and where was Huge founded? In Brooklyn, in 1999. It is now based in New York.

How big is Huge? It has grown into a global agency of more than a thousand people, working from 14 hubs.

Is Huge independent? Yes. The company says it became independent again in 2024.

What does Huge offer? Brand strategy and design, marketing and content, products and platforms, composable commerce, customer experience and AI activation.

Which clients has Huge worked with? Its roster includes McDonald's, Google, Nike, Lego, PlayStation, PepsiCo, Nespresso and NBC, and its partnership with Google dates back to 2012.

Who is Huge for? Large organisations with a brand, a product and commerce to move at the same time.

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