Tsiky and the Orange Madagascar Dream Team is an animated mini-series that Stileex Pictures created for Orange. Its heroine is Tsiky, from the studio's own universe Ny Rabe, followed by more than 500,000 people: the studio's fans find her in the boardroom, with her humour and her straight talk. Both episodes can be watched in full on the studio's site, at https://stileex.pictures/en/work/orange-tsiky-dream-team/.
The episodes
- Episode 01: Tsiky and Lita fly all the way to the Orange tower to pitch their idea to a board that has seen it all. One video on a phone, and the boardroom turns upside down.
- Episode 02: one call from Orange, and Tsiky races to the tower. On the way she runs into Kapoakatel, the neighbourhood's tin-can phone network; in the boardroom, a spider with a pink bow causes chaos.
The idea
At Orange, Tsiky stays true to herself: humour, tenderness, and a straight talk the brand carries off with flair. The fans find a character they know, in the tone they love, and see Orange in a new light. That is how the studio likes to collaborate: its characters stay true to themselves.
The project at a glance
| Client | Orange |
| Format | Animated mini-series, episodes of about one minute |
| Episodes | Two so far |
| Media | Television, radio, social media |
| Language | Malagasy |
| The studio's part | Concept, script, storyboard, 2D animation, voices, editing, mix |
What the studio delivered
- Animated episodes: about one minute of animation per episode, written, drawn, animated, voiced and edited in the studio.
- TV spot: the broadcast cut, ready for television.
- Radio spot: the Rabe family on the radio, with its voices and its humour.
- Social media: square and vertical formats, cut for the feed.
How it was made
Each episode goes through the studio's ten steps, all in house: idea, brainstorm, script, storyboard, art pack, animation, colour, voices, approval and archive. They are set out in The production line.
Orange is a trademark of Orange.