Stileex Pictures runs one line, and runs everything on it: its own universes and the campaigns it makes for brands. Ten steps, all in house.
The ten steps
- Idea. The heart of the message, in one sentence.
- Brainstorm. Every lead on the table, then the best one.
- Script. Dialogue, rhythm and punchline, written for the screen.
- Storyboard. Every shot drawn before it moves.
- Art pack. Characters, sets and props, ready to animate.
- Animation. Motion, frame by frame.
- Colour. Light and colour for every scene.
- Voices. Dialogue recorded and mixed in the studio.
- Approval. The client's feedback, built in at every key stage.
- Archive. Masters, sources and versions, filed and delivered.
Why it is kept in one place
A universe published week after week has to stay itself: the same faces, the same line, the same pacing. Keeping every step under one roof is what holds hundreds of episodes to one voice, and what lets a campaign keep the look agreed in its first test. It also shortens the loop: the person who boarded the shot works next to the person animating it and the person cutting it.
What a client sees of it
Clear approval points at every key stage, so the client always knows where the project stands. How a first message is best made is set out in Working with the studio.