Original 2D animation, from first sketch to final frame: characters, boards and episodes drawn to serve the story.
What this covers
- Character design. Turnarounds, expressions and a model sheet the whole crew draws from, so a character stays itself across an entire season.
- Storyboards and animatics. The film before the film: framing, timing and rhythm settled while they are still cheap to change.
- Shorts and series episodes. The format the studio runs its own universes in, hundreds of episodes deep.
- Explainers and brand films. The same craft applied to a product, a service or an idea that has to be understood quickly.
How it is produced
Animation sits in the middle of a line that starts at writing and ends at publishing: script, storyboard, animation, editing, sound, delivery. Every step happens in house, which is what lets a look test in week one still hold in the final master.
The full sequence: The production line.