The AI Visibility Toolkit is the part of Semrush built for one question: how does a brand show up when people ask an AI assistant rather than a search engine? It reports how a domain is mentioned across ChatGPT, Google AI, Gemini and Perplexity, ranks it every day on a set of custom prompts, and adds prompt research, AI competitor analysis and a site audit for AI readiness. Semrush presents the plan as one for businesses that want to track how they are mentioned in AI search.
Semrush itself is the SEO suite known for keyword research, backlink analysis, rank tracking and site audits, and it was among the first of them to add this kind of reporting. The company was founded in 2008, works from Boston and became an Adobe subsidiary in 2026; its site now carries the Adobe Business name in its footer. For a team that already lives inside Semrush, that is the case for the toolkit: the AI numbers sit next to the search numbers, in an interface the team already knows.
What the toolkit does
- AI visibility reports for any domain, showing how a site is mentioned in answers from ChatGPT, Google AI, Gemini and Perplexity.
- Daily AI rankings on custom prompts: the plan tracks 25 prompts chosen by the user.
- Brand Performance analysis for one domain included in the plan.
- Prompt research and AI competitor analysis, to find the questions buyers ask and the rivals the answers name.
- A site audit for AI readiness, checking how well a site is prepared for AI search.
- Daily, weekly and monthly data updates, depending on the report.
How it works
The toolkit follows the logic of the rest of Semrush. A domain is added, a set of prompts that match what buyers ask is chosen, and the tool records every day how the brand ranks in the AI answers to those prompts. Prompt research surfaces further questions worth following, the competitor view shows which rivals the AI platforms name, and the site audit checks the site's readiness for AI search. The plan allows up to 300 reports per day.
Because it lives inside Semrush, the toolkit sits alongside the platform's keyword research, competitor analysis, content, rank tracking, backlink and brand sentiment tools. The same reporting also comes bundled in the Semrush One tiers, and Semrush offers an API and a Semrush MCP for teams that want to bring its data into their own tools or AI assistants.
Prices
| Offer | Price | What it includes |
|---|---|---|
| AI Visibility Toolkit | $99/mo per domain, billed annually | 25 custom prompts with daily AI rankings, 1 domain for Brand Performance, mentions from ChatGPT, Google AI, Gemini and Perplexity, prompt research, competitor analysis, site audit for AI readiness |
| Additional users | Starting at $45/mo | Extra seats on the account |
| Enterprise | Custom pricing | Unlimited projects, custom prompt tracking, multi-brand support, advanced automations, forecasting, a dedicated account manager |
Extra prompts and domains are priced separately. Semrush offers a seven-day free trial, and says a subscription can be cancelled, downgraded or upgraded at any time unless custom terms apply.
Frequently asked questions
Which AI platforms does the toolkit cover? ChatGPT, Google AI, Gemini and Perplexity, according to the Semrush pricing page.
How much does it cost? $99 a month per domain on annual billing. Additional users start at $45 a month, extra prompts and domains are priced separately, and an Enterprise option is quoted on request.
How many prompts does the plan track? 25 custom prompts with daily AI rankings, with one domain for Brand Performance analysis and up to 300 reports per day.
Is there a free trial? Yes. Semrush offers seven days free, and a plan can be cancelled, downgraded or upgraded at any time unless custom terms apply.
Can it be bought without the rest of Semrush? It is published as its own plan at $99 a month per domain, and it also comes bundled in the Semrush One tiers.
Who is behind it? Semrush, an SEO software company founded in 2008 and based in Boston, which became an Adobe subsidiary in 2026.
Contact
- Website: semrush.com
- AI Visibility Toolkit pricing: semrush.com/pricing/ai
- Company page: semrush.com/company