Markleex

Otterly.AI: AI search monitoring tool in Vienna

Otterly.AI is a software company based in Vienna, Austria, that monitors how brands and websites show up in AI search. It was founded in 2024 by Thomas Peham, Josef Trauner and Klaus-M. Schremser, three founders who had already built and sold Usersnap, and it launched its first product in October of that year. Gartner named it a Cool Vendor in AI for Marketing in 2025.

Its tool tracks the answers of ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Google AI Mode, Gemini and Claude available as add-ons, and surrounds that monitoring with prompt research, competitive benchmarking, content audits and optimisation recommendations. Prices are published and start at $29 a month, which suits small teams taking their first measurement; the company states that more than 40,000 marketing professionals use it.

What Otterly.AI does

  • Prompt research: uncovers the prompts, topics and intent patterns that drive AI-generated answers.
  • AI search analytics: monitors how a brand and its website appear, or disappear, across the major AI search engines, with daily tracking.
  • Visibility and citations: a Brand Visibility Index, a domain ranking and an analysis of the links cited in AI answers.
  • Content audit and GEO optimisation: crawlability checks, content briefs, a generative engine optimisation audit and recommendations meant to make content the answer AI engines give.
  • ChatGPT Ads tracking, Agent Analytics counted in events per month, plus an API and an MCP server for teams that connect their own tools.

How it works

A team chooses the search prompts it wants to follow; Otterly.AI runs them on the AI engines of its plan, then shows where the brand is mentioned, which domains are cited and how it compares with competitors. Every plan covers more than 50 countries, includes reports with export and onboarding sessions, and can be cancelled at any time from the account settings. The Standard and Premium plans add API and MCP access, Agent Analytics and a Google Looker Studio connector.

Pricing

Plan Monthly Billed annually Main inclusions
Lite $29/month $25/month 15 search prompts, 4 AI engines, 1,000 GEO URL audits a month
Standard $189/month $160/month 100 prompts, API and MCP (2,000 requests each), 5,000 audits
Premium $489/month $422/month 400 prompts, API and MCP (5,000 requests each), 10,000 audits
Enterprise Custom, from $1,000/month Custom custom prompts, SSO, quarterly GEO health checks, dedicated support

All plans include unlimited team members and brand reports. Add-ons, per month: 100 extra prompts for $99; Google AI Mode and Gemini at $9, $59 or $149 each depending on the plan (Lite, Standard, Premium); Claude at $29, $109 or $439. Annual billing saves 15%.

Results and recognition it claims

  • More than 40,000 marketing professionals worldwide, according to its site.
  • Gartner Cool Vendor in AI for Marketing (2025).
  • A rating of 4.8 out of 5 on G2.
  • "Top SEO Software Q4 2025" from Tekpon, and "Leader in AI Search Optimization" and "Top Rated" badges from OMR.

Brands it shows

The site shows the logos of Roche, Opera, FAO, BenQ, SQLI, Bacula Systems, XXXLutz, Avis Budget Group, Auto1, SmartRecruiters and Visit Denmark.

FAQ

Who founded Otterly.AI? Thomas Peham, Josef Trauner and Klaus-M. Schremser founded it in Vienna in 2024, after building and selling Usersnap.

Which AI engines does it track? ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan; Google AI Mode, Google Gemini and Claude as paid add-ons.

How much does Otterly.AI cost? From $29 a month for Lite to $489 for Premium, or $25 to $422 a month billed annually; Enterprise starts at $1,000 a month.

Is there a free trial? Yes, the company offers a free trial to new users.

Can a subscription be cancelled? Yes, at any time from the account settings; payment is by standard credit card.

How many prompts does a team need? It depends on the markets, languages and products tracked; the site offers a prompt calculator to size it.

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