Firefly Partners is a women-led, B Corp certified digital agency that works with nonprofits. It was founded in 2007 by Jen Frazier, its founder and CEO, who is based in Boulder, Colorado, and it runs as a fully remote team spread across the United States. The team brings together fundraisers, strategists, data experts and nonprofit marketers; according to its site, more than 80% of its people have nonprofit experience and 90% have technology or analytics experience.
The agency treats a website as one piece of a larger machine, alongside the CRM, the email programme and the data that moves between them. It frames its job as aligning people, process and technology, so that technology works as a catalyst for change rather than a barrier to it, and it describes itself as helping nonprofits optimise their marketing operations.
What Firefly Partners does
- Website design and redesign for nonprofits.
- Marketing technology implementation, CRM and MarTech optimisation.
- Digital fundraising infrastructure and donor engagement.
- Automation, personalisation and segmentation.
- Analytics and data-driven insights.
- Progressive organising and advocacy support.
- Change management, training and nonprofit operations.
How it works: people, process, technology
Firefly Partners organises its work in three areas.
- People: team alignment, collaboration across departments, change management and training, so that the fundraising, marketing and data teams work from the same plan.
- Process: marketing automation, personalisation and segmentation, and conversion optimisation.
- Technology: CRM and MarTech optimisation, automation set-up, and analytics. Its case studies include a platform migration to Engaging Networks.
Its stated values are to do the right thing, authenticity, curiosity, quality execution, a commitment to justice, equity, diversity and inclusion, and progressive activism that is "not afraid to rock the boat".
Results it reports
The agency presents its work through the numbers of the organisations it serves:
- For AIDS/LifeCycle, more than 6,000 unique users signed up for a participant portal in 2023.
- For Caring Across Generations, 98,000 people signed the organisation's 2023 petition; the website was nominated at the Anthem Awards.
- For Kids In Need of Defense, the site cites 35,000 children served by the organisation.
Organisations it names
The Southern Poverty Law Center, Kids In Need of Defense, Caring Across Generations, AIDS/LifeCycle and Can Do MS appear among the organisations shown on its site, with testimonials from marketing and digital leaders at the Southern Poverty Law Center and Kids In Need of Defense.
Frequently asked questions
Where is Firefly Partners based? It works as a fully remote team across the United States; its founder and CEO, Jen Frazier, is based in Boulder, Colorado.
When was it founded? In 2007.
Is Firefly Partners a B Corp? Yes, it describes itself as a B Corp certified, women-led digital agency.
Who is it best for? Nonprofits whose fundraising, marketing and data sit in separate systems or teams and need to work together.
Does it only build websites? No. Website design is one part of the work, alongside CRM and marketing technology, fundraising infrastructure, automation, analytics and change management.
Does it publish prices? No, its site does not list prices.
Contact
The agency's website is fireflypartners.com, and its team and history are set out on fireflypartners.com/about.