Brand Radar is the AI visibility product of Ahrefs, the SEO software company headquartered at Marina One East Tower in Singapore. It answers one question for marketing teams: how often a brand appears in the answers of AI assistants, and which pages those assistants cite. It covers Google's AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Copilot, with Claude available on its tracking plans, and adds a brand's visibility on YouTube, Reddit and TikTok.
Ahrefs describes itself as proudly bootstrapped and lists 147 teammates across 27 locations. Brand Radar rests on the data the company has built for its SEO tools: Ahrefs says it holds 3 trillion external backlinks, 28 trillion internal backlinks and 3 trillion HTML snapshots, 320 PB of data in all, and it also runs Yep, its own search engine. According to the product page, more than 3,000 companies use Brand Radar.
What Brand Radar does
- Brand mentions: how often a brand is named in AI answers.
- Citations: how often AI platforms link to a brand's pages and domains.
- AI Share of Voice: the share of responses that mention a brand, compared with its competitors.
- Estimated impressions: AI visibility weighted by search volume.
- Custom prompts: the exact questions a brand's buyers ask, tracked and refreshed daily, which works even when nobody searches the brand name yet.
- YouTube, Reddit and TikTok: visibility on YouTube, on Reddit threads that rank in Google, and in TikTok trends.
- Search demand and web visibility: the link between AI answers and what people type into search engines.
How it works
Ahrefs explains that Brand Radar takes real queries from its keyword database, expands them with People Also Ask questions and semantic fan-out, runs the resulting prompts through each AI platform and stores the responses. The product page puts the index at more than 457 million monthly prompts, split as follows:
| Platform | Monthly prompts |
|---|---|
| AI Overviews | 310.5M |
| Gemini | 31.5M |
| Perplexity | 31.5M |
| ChatGPT | 31.4M |
| Copilot | 31.0M |
| AI Mode | 21.5M |
The tool builds two kinds of indexes. Prompt-based indexes hold long-tail questions written in natural language; search-query-based indexes, for AI Overviews and AI Mode only, hold the short queries that triggered an AI answer in Google. Because every prompt comes from the keyword database, Ahrefs says each one maps back to real search demand, with search metrics and topic clusters, so that a team can connect its AI visibility to its SEO strategy.
Brand Radar can be used in two ways. The AI Visibility Index maps how brands appear across millions of responses collected in advance, instantly and with no setup. Custom prompts are specific buyer questions that a team defines itself, answered by the AI platforms that matter to its pipeline.
Prices
Ahrefs publishes the prices of Brand Radar on its product page:
| Offer | Price |
|---|---|
| Custom prompts | from $50/month |
| AI Visibility Index | $199/month |
| All models | $699/month |
The $199 offer lists 83 prompts a day, 2,500 checks a month, overage at $0.020 per check billed monthly, all platforms with Claude available, and a custom refresh cadence. YouTube, TikTok and Reddit data is free while in beta.
Customers and ratings
Ahrefs says more than 3,000 companies use Brand Radar. The product page features Octopus Energy: its SEO growth specialist explains that she used to test scripts and extract AI responses by hand, and that Brand Radar now lets her find what she needs in a few clicks and export everything directly. On its about page, Ahrefs shows ratings of 4.7/5 on Capterra, 4.5/5 on G2, 9.2/10 on TrustRadius and 4.6/5 on Crozdesk.
Frequently asked questions
Who makes Brand Radar? Ahrefs, an SEO software company headquartered in Singapore, bootstrapped, with 147 teammates across 27 locations.
Which AI platforms does it cover? AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot, with Claude available on its plans.
How does it measure AI visibility? It runs more than 457 million search-backed prompts through the AI platforms, then calculates visibility from mentions, citations, AI Share of Voice and estimated impressions.
What is the difference between the AI Visibility Index and custom prompts? The Index shows how brands appear across millions of responses already collected, with no setup; custom prompts are the questions a team defines itself for its own market, refreshed daily.
How much does it cost? Custom prompts start at $50 a month and the AI Visibility Index is $199 a month; the page also shows $699 a month for all models.
Who is it best suited to? SEO teams that already use Ahrefs, since Brand Radar sits on the same platform as their keyword and backlink data.
Contact
- Product page: ahrefs.com/brand-radar
- About Ahrefs: ahrefs.com/about
- Address: Marina One East Tower, 7 Straits View, #08-02, Singapore 018936