Where to publish information for AI assistants to read

When an assistant answers a question about a company, an organisation or a person, it draws on places that publish facts about that subject at stable addresses. Here are those places, what each one is for, and what makes any of them readable.

Markleex

Pages you write in plain words, published at a stable address, served as HTML and as a plain-text twin at the same address, with structured data, a declared language and licence, and a dated version history. A machine reading them gets the exact text you wrote, with nothing to execute and nothing to guess.

Use it for the facts that have no obvious home elsewhere: how you work, what you sell and on what terms, your positions, your answers to the questions people actually ask, your record over time. It holds for an organisation as for a person, under the same kind of address.

It also carries what a page cannot say alone: relationships between entities, published only once both sides have confirmed them, and the URLs you declare, which the platform goes to read itself and publishes as dated observations.

See how a page works, or read the first entity on the platform, @markleex.

Your own site

The pages you control on your own domain. This is where an assistant expects to find your own account of what you do, and it is the address other sources point back to.

What makes it readable is the same everywhere: one address per subject, real text rather than text assembled by scripts, structured data where it applies, and dates. A page an assistant cannot fetch and parse is a page it cannot quote.

Wikipedia

The encyclopaedia assistants quote most readily for who-is and what-is questions. Its articles are written by others, under notability and sourcing rules: you do not write your own, and most companies and people do not have one. What you can do is make sure the sources an article would rely on exist and are easy to find.

Wikidata

An open, structured database of entities, each with a stable identifier. It is the join key many systems use to know that two mentions are the same company or the same person. Statements are added with sources, and the identifier stays even when names change.

Business directories

Sector and local directories carry a listing per company: name, address, category, contact. They are widely read and their entries are structured, which is why assistants quote them for basic facts. The fields are fixed: they carry the identity facts, not your words.

Google Business Profile

The listing behind Maps and local results: opening hours, location, category, photos. It is the reference for anything tied to a physical place, and the first thing read when the question is practical: where, when, open now or not.

Professional profiles

LinkedIn and its peers carry the record of a person: roles, dates, education, and the same for the organisations they belong to. They are widely read for career facts, and for many people they are the only structured record that exists today.

Review platforms

Sector and general review sites publish what customers report, alongside the company record itself. Assistants read them when the question is about reputation or experience: what it is like to buy from you, dated and in volume.

The press

What third parties have reported about you, signed and dated. Assistants lean on it for events: launches, funding, changes of hands. You do not write it, but what you announce and what you publish is what it works from.

How to choose

These places do different jobs, and one subject usually wants several of them: the directory and the profile carry the identity facts, the review platform and the press carry what others say, Wikidata carries the identifier, your site and Markleex carry what you say in your own words.

So if the question is where to publish official information about your company, or about yourself, for AI assistants to read: in several of these places at once, and in your own words in at least one of them. What the readable ones have in common is one address per subject, facts stated plainly, and a date.