Markleex

Reboot Online: GEO and search marketing agency in London

Reboot Online is a search marketing agency founded in 2012 by Shai and Naomi Aharony. Its registered address is on the High Road in North Finchley, London, and its team of 80 works fully remotely, with in-house data scientists and specialists fluent in more than ten languages. The agency describes itself as an award-winning GEO agency, and it has built a dedicated practice around Generative Engine Optimisation.

Its GEO work looks at how AI systems retrieve and describe a brand. The agency tests a brand across thousands of prompts, maps where it appears in AI summaries, citations and comparative answers, audits how readable its site is for machines, and benchmarks its share of citations against competitors. Its offsite approach, AiPR®, builds the authority and trust signals that sit behind AI recommendations. Since January 2026 it has also run invite-only GEO roundtables for senior marketers.

What Reboot Online does for GEO

  • GEO Content: content tailored and optimised for visibility in AI search.
  • Technical GEO: work on crawlability, Schema, entity signals and content structure.
  • AiPR®: AI-focused digital PR, to secure backlinks and citations from trusted sources.
  • AI Data Cleaning: listed on its GEO page among the services it offers.
  • GEO Audit: an audit of how a brand currently appears in AI answers.
  • GEO Playbook: a published resource guide on the discipline.

How the agency works

Reboot Online sets out its GEO delivery in four steps:

  1. Understanding current AI visibility: examining how the brand appears in AI summaries and citations.
  2. Testing brand retrieval across prompts: prompt testing to see when and where the brand surfaces.
  3. Strengthening contextual signals: refining content and earning mentions.
  4. Increasing citation consistency: working on how often the brand is cited, and on the trust signals behind it.

The agency covers platforms such as ChatGPT, Bing Chat, Gemini, Perplexity and Claude. It treats GEO and SEO as one strategy: in its words, SEO focuses on how search engines crawl, index and rank pages, while GEO examines how generative engines retrieve, interpret and summarise information. Clients can be as involved as they like, and the agency offers full transparency for teams with compliance requirements or in-house specialists.

Pricing

Service Published price
GEO strategy From £2,500 a month

Reboot Online says its GEO strategies are bespoke, and that the final cost depends on goals, the complexity of the brand and the specialists involved.

Results it reports

  • TUI: ranked first for "best family holiday provider", according to its case study.
  • A finance client: a 194.72% increase in referral traffic from AI assistants.
  • Numan: 1,120 keywords improved in UK rankings.
  • Liquidation Centre: a 92% year-on-year increase in leads tracked in GA4.

Clients it names

TUI, 2K, AIPRM, Resume.io, Alan Boswell Group, GIGAcalculator and BrokerChooser appear among the clients quoted on its site, several of them with testimonials from their own SEO or leadership teams.

Frequently asked questions

How much does GEO cost at Reboot Online? Its GEO pricing starts at £2,500 a month, with the final figure depending on the brand's goals and complexity.

Which industries does it suit? The agency names eCommerce, finance, healthcare, travel and technology, sectors where competition for visibility in AI answers is intense, for large brands and challengers alike.

How soon do results come? It expects content to go live and brand mentions or links to be earned within a couple of weeks of kickoff, while describing GEO itself as an evolving process.

Is GEO the same as SEO? No: the agency separates how search engines rank pages from how generative engines summarise information, and runs both as a single strategy.

What is AiPR®? Its offsite approach to GEO: AI-focused digital PR that earns backlinks and citations from trusted sources.

Where is the team based? The company's address is in London, and its team of 80 works fully remotely.

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