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Go Fish Digital: GEO and SEO agency in Raleigh, North Carolina

Go Fish Digital is a digital marketing agency headquartered in downtown Raleigh, North Carolina, with offices in Boston, DC, Phoenix, San Diego and Jacksonville. It belongs to Agital, a platform that brought it together with Exclusive Concepts, EK Creative, Highnoon, Digital Edge and REQ. Dan Hinckley is its co-founder and chief product officer, and David Dweck its president; the leadership team published on its site spans SEO, paid media, creative, social media and client services.

Search is the agency's core, and its generative engine optimization (GEO) service aims to have brands "appear in AI-generated experiences across search, chatbots, and voice interfaces." It sets GEO apart from traditional SEO by focusing on content that is "retrievable, re-rankable, and reference-worthy inside AI-generated answers," and it supports that work with tools it built itself. It says it pairs human intelligence with technology, and states that "marketing should move with clarity, purpose, and momentum."

What Go Fish Digital does

  • Generative engine optimization for Google AI Overviews, ChatGPT and other AI answer engines.
  • SEO, including e-commerce SEO and technical SEO.
  • Paid media campaigns.
  • Digital PR aimed at the authoritative sources that search and AI engines draw on.
  • Creative and content production.
  • Social media marketing.

How its GEO service works

The GEO service has four parts:

  1. Semantic content audit. A review of the whole site to see how AI systems interpret the brand's authority on its key topics.
  2. AI Overview and ChatGPT optimisation. Pages and individual passages are analysed and optimised so that language models include them in their answers.
  3. Traditional SEO for AI discovery. The technical foundations that keep content discoverable, from schema and indexing to IndexNow and sitemaps.
  4. Digital PR for brand citations. Mentions secured on authoritative sources, which the engines then cite.

Its own tools

  • Semantic Content Audit, which assesses how well content aligns topically with AI and search engines.
  • AI Overview Analyzer, which audits a brand's visibility within Google's AI-generated answers.
  • Similarity Score, a browser extension that measures how closely content matches AI responses.
  • Barracuda, which evaluates pages against 14 key factors the agency says it identified in Google's own patents.

Why it says GEO matters

On its GEO page the agency cites three figures: that 60% of Google searches now end in zero clicks, that brands can see up to a 25% drop in organic traffic from AI summaries, and that 42% of AI users rely on tools like ChatGPT for product research.

Industries served

E-commerce, consumer services, technology, real estate and hospitality, education, government and non-profit, professional services, and tourism and business events. Its GEO work is aimed at e-commerce, SaaS, B2B and enterprise brands.

Clients and recognition

Brands shown on its GEO page include Joybird, Lowe's, MoneyGeek, StackAdapt, SimpleTexting, LegalZoom, EZBombs and K-Swiss, and Chicco USA and Jelly Belly appear among its testimonials and case studies. The agency lists recognition from the US Search Awards, The Drum Search Awards and the Inc. 5000 list of fast-growing companies.

Frequently asked questions

Where is Go Fish Digital based? Its headquarters is at 150 Fayetteville St., Raleigh, North Carolina, with further offices in Boston, DC, Phoenix, San Diego and Jacksonville.

Who owns Go Fish Digital? It is part of Agital, alongside Exclusive Concepts, EK Creative, Highnoon, Digital Edge and REQ.

What does its GEO service include? A semantic content audit, AI Overview and ChatGPT optimisation, technical SEO for AI discovery, and digital PR for brand citations.

What is Barracuda? The agency's own tool, which scores pages against 14 factors it says come from Google's patents.

Which AI engines does it target? Google's AI Overviews and ChatGPT in particular, along with AI answers across search, chatbots and voice interfaces.

Does it publish prices? No price list is published on its GEO page; engagements are quoted on request.

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