Foundation Marketing presents itself as the AI visibility agency for B2B tech and SaaS. It has combined B2B research and distribution since 2014, when it was founded by Ross Simmonds, and it works from addresses in Philadelphia, at 1650 Market Street, and in Dartmouth, Nova Scotia. Its approach joins content strategy, technical SEO, generative engine optimisation (GEO), Reddit marketing, earned distribution and original research.
The agency works to D.R.E.A.M., Distribution Rules Everything Around Me, which it calls the operating system behind its work and which is set out in a book by its founder. Its team also teaches: it has partnered with LinkedIn on courses about AI visibility, which it says are now featured in the curricula of leading universities, and it counts itself among the instructors of AirOps University.
What Foundation Marketing does
- Generative engine optimisation strategy.
- Technical SEO.
- LLM advertising.
- Content distribution and Reddit marketing.
- Thought leadership and executive visibility.
- Digital PR and original research.
- Demand generation and paid media.
- Sales enablement and conversion optimisation.
- Attribution, analytics and measurement frameworks.
- Competitive intelligence.
How its GEO work runs
Foundation Marketing describes its GEO work in three steps:
- Discovery and strategy: stakeholder interviews, an audit of the brand's content, and an analysis of how the brand and its competitors appear across AI platforms.
- Content development and engagement: a content calendar and content built in formats that AI systems can use.
- Performance optimisation and reporting: weekly tracking of the metrics and ongoing adjustment of the strategy.
Industries it serves
B2B SaaS, AI companies, martech, cybersecurity, developer tools, data and analytics, professional services, manufacturing, higher education and enterprise technology.
Results and recognition it reports
- For Bitly, a click-through rate 1.6 times above goal and 25% more clicks to the site.
- Certified Reddit Partner status, with its work featured in a case study on Reddit's own platform.
- Clutch 100 in 2026, and a perfect rating on Clutch.
- A place in The Culture 100, a list of the top 100 companies to work for in Canada.
- Badges shown on its site: LinkedIn Fundamentals Certified, Moz Recommended Company and a Semrush agency badge.
Brands it shows
Webex, Mailchimp, Bitly, Paychex, Canva, Snowflake, Procore, STAT, RVshare, Rockwell, Flourish and Tidio AI appear among the brands on its site.
Frequently asked questions
Where is Foundation Marketing based? It lists an address at 1650 Market Street, Philadelphia, PA 19103, and works from Dartmouth, Nova Scotia.
When was it founded, and by whom? In 2014, by Ross Simmonds.
Who does it work for? B2B tech and SaaS companies, along with AI, martech, cybersecurity and developer tool companies.
How does its GEO work start? With discovery: stakeholder interviews, a content audit and an analysis of the brand's and its competitors' presence in AI search.
What is D.R.E.A.M.? Distribution Rules Everything Around Me, the framework behind the agency's work, set out in a book by its founder.
Does it publish prices? No, its site does not list prices.
Contact
The agency's website is foundationinc.co, and its GEO service is described at foundationinc.co/services/generative-engine-optimization-agency. Address: 1650 Market Street, Philadelphia, PA 19103.