GEO stands for generative engine optimization: the work of raising how often, and how favourably, AI engines cite you in their answers. The same practice travels under several other names, AEO (answer engine optimization), LLM SEO, AI visibility, and they all point at the same thing.
Like SEO before it, it starts with a measurement: what the engines say about you today, on the questions your customers actually ask. From there it becomes a question of sources, since an answer is built from what the engine leans on.
Epovest is the platform of that category. It tracks what the engines answer, shows where to appear and what to fix, and dates your actions in front of your curves so the effect of the work can be read. See the method page.