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Calibrate: SEO and GEO agency in Auckland

Calibrate is a full-service marketing agency based in Auckland, New Zealand, founded in 2014. It says it has since evolved into "a trusted marketing partner for brands that demand tangible results", and works with clients throughout New Zealand, Australia and beyond. The agency is led by its Managing Director, Nick Whiteacre, with directors for account service, strategy and development, a head of media and analytics, and a creative director.

Its core team brings together strategists, media specialists, designers, content creators, data analysts, developers, and email marketing and automation experts, and it works with a network of trusted experts when a project calls for more hands. Calibrate names three values, growth and innovation, partnership and collaboration, and openness and accountability, and builds its approach on analytics infrastructure, omni-channel data activation, regular planning and review cycles, and creative ideas and execution.

What Calibrate does

  • Strategy and measurement
  • Media and creative
  • Web design and development
  • Email and automation
  • Data and technology
  • SEO and AI: technical SEO, on-page and content optimisation, AI optimisation (GEO and AEO), digital PR and authority, and reporting with visibility tracking

How its SEO and GEO work runs

Every engagement starts with an SEO audit and roadmap, which the agency calls a clear starting point. It assesses the competitive landscape and the brand's technical, on-page and off-site performance, reviews how the brand shows up in AI answers today, and delivers an audit document, prioritised recommendations and an implementation roadmap.

The GEO work that follows structures content so that AI models can cite it, sharpens the brand entity so those models understand what the business does, and identifies the prompts its customers actually use. A digital PR team plans data-led campaigns to earn coverage in national and niche media, which builds the credible signals from elsewhere on the web that AI answers rely on.

Reporting comes together in one dashboard, covering rankings, AI brand mentions, citation sources and sentiment, with competitive reports on how the brand appears across the major AI engines. Its tools include Google Search Console, Semrush, Ahrefs and custom AI visibility tools.

Partnerships and awards

  • Google Premier Partner
  • 2023 Breakthrough Excellence Award, received at a Google Premier Partner event in Sydney
  • Klaviyo Master Gold badge and Mailchimp Pro accreditation
  • Expertise in dotdigital and Zapier, listed on its site

Clients in its case studies

Swanndri, Palmers and Hesketh Henry appear in the case studies Calibrate publishes.

Frequently asked questions

Where is Calibrate based? In Auckland, New Zealand, working with clients across New Zealand, Australia and globally.

When was it founded, and who runs it? In 2014; its Managing Director is Nick Whiteacre.

What is the difference between SEO and GEO? In the agency's words, SEO helps a brand rank in search results, while GEO and AEO help it get cited inside AI answers.

How does it get a brand cited by AI models? Through clear answers to real questions, structure and schema, and credible signals from elsewhere on the web, which its digital PR work builds.

Can it measure AI search visibility? Yes: it monitors brand appearances across the major AI engines and reports on them against competitors, alongside rankings, citation sources and sentiment.

Where does an engagement start? With an SEO audit and roadmap that reviews technical, on-page and off-site performance and the brand's presence in AI answers.

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