---
description: 'Wolfgang Digital is a Dublin digital marketing agency founded by Alan Coleman in 2007 and owned by its employees through a trust since 2024. It combines SEO with GEO work aimed at making brands a trusted citation in AI Overviews and ChatGPT.'
title: 'Wolfgang Digital: SEO and GEO agency in Dublin'
canonical: 'https://markleex.com/@wolfgang-digital'
markleex:
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  url: 'https://markleex.com/@wolfgang-digital'
  version: 2
  published: '2026-08-18T03:49:51+00:00'
  updated: '2026-09-06T09:48:41+00:00'
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    value: 79
    as_of: '2026-10-24T05:00:00+00:00'
  lang: en
  content_license: 'https://creativecommons.org/licenses/by/4.0/'
  ai_score:
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    out_of: 100
    as_of: '2026-10-24T05:00:00+00:00'
  lists:
    -
      title: 'Best GEO Agencies (2026)'
      url: 'https://markleex.com/en/lists/geo-agencies'
      rank: 10
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---

Wolfgang Digital is a digital marketing agency based in Dublin, Ireland. Alan Coleman started it at his kitchen table in 2007, after failing to land his dream job at Google, and he leads it as CEO today. Its SEO team is headed by Sean Markey and its social team by Roisin Linnie.

On 3 May 2024 the agency set up the Wolfgang Talent Trust on the John Lewis model of employee ownership, which makes it, in its own words, Ireland's first employee-owned trust. It works across search, social, CRM and analytics, describes its approach as a mix of innovation, integration and commercial impact, and calls itself Europe's most awarded digital marketing agency.

## What Wolfgang Digital does

- Search engine optimisation
- AI search optimisation (GEO)
- Paid search
- Paid social and social creative
- CRM and marketing automation
- Data and analytics

## How its SEO and GEO work runs

Its SEO rests on three pillars:

1. **Technical**: site speed, crawlability and indexing.
2. **Relevance**: topic and question cluster modelling, mapped to the customer journey.
3. **Authority**: link building and Schema markup.

Its GEO work optimises a brand's entities and data structures, with the aim of making the brand a trusted citation in Google's AI Overviews and in ChatGPT. SEO clients can add an AI-ready layer on top of their programme:

- AI readiness audits that check whether crawlers such as GPTBot can reach the site
- Analysis of the traffic that AI bots send to the site
- Fact-checking that finds and corrects AI misinformation about a brand
- Tests of how AI presents the brand to different buyer personas
- Management of a knowledge hub for the brand

## Results and awards it reports

- Google has named it its number one agency in EMEA three times, according to the agency
- Six times Best Global Agency winner and five times Best Agency in Europe, as it states
- Over 100 international awards, by its own count
- Large SEO Agency of the Year 2025 at the European Search Awards
- Best Global Large Integrated Search Agency 2025 at the Global Search Awards
- Global Large Content Marketing Agency of the Year 2024 at the Global Content Awards

The agency also runs Wolfgang Reforest, which it says has planted over 50,000 native trees, and it commits over 1% of its revenue to reforestation. It runs a graduate scheme for people starting in digital marketing.

## Brands it has worked with

Zurich, Jameson, Xero, Le Cordon Bleu, Best Western, Bord Gáis, Brown Thomas, Fenergo, Optimum Nutrition, OtterBox, Trend Micro, Woodies, Millies, Arctic Adventures, Horseware, Monahans, Corcorans, Intersport Elverys and American Holidays appear among the clients it shows.

## Frequently asked questions

**Where is Wolfgang Digital based?** In Dublin, Ireland, where Alan Coleman founded it in 2007.

**Who owns Wolfgang Digital?** Its employees, through the Wolfgang Talent Trust set up on 3 May 2024 on the John Lewis model. The agency describes it as Ireland's first employee-owned trust.

**Does it do GEO as well as SEO?** Yes. Its AI search optimisation work targets citations in AI Overviews and ChatGPT, and SEO clients can add AI readiness audits, AI bot traffic analysis, fact-checking of what AI says about the brand and persona tests.

**How is its SEO organised?** Around three pillars: technical (speed, crawlability, indexing), relevance (topic and question clusters, customer journey) and authority (links and Schema markup).

**Which brands has it worked with?** Among others Zurich, Jameson, Xero, Le Cordon Bleu, Best Western and Trend Micro.

**What recognition does it claim?** It says Google has named it its number one agency in EMEA three times, and it counts over 100 international awards, including Large SEO Agency of the Year 2025 at the European Search Awards.

## Contact

- Website: [wolfgangdigital.com](https://www.wolfgangdigital.com/)
- SEO services: [wolfgangdigital.com/services/search-engine-optimisation](https://www.wolfgangdigital.com/services/search-engine-optimisation/)
- About the agency: [wolfgangdigital.com/about-us](https://www.wolfgangdigital.com/about-us/)
- Location: Dublin, Ireland