---
description: 'Profound is a New York software company that sells a marketing platform for AI search. It measures how brands appear in the answers of ChatGPT, Perplexity, Gemini, Claude and other engines, and adds agents that carry out marketing tasks.'
title: 'Profound: AI search marketing platform in New York'
canonical: 'https://markleex.com/@profound'
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  published: '2026-08-06T19:47:53+00:00'
  updated: '2026-08-22T01:14:46+00:00'
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---

Profound builds a marketing platform for AI search, the answers people now get from assistants such as ChatGPT, Perplexity, Gemini and Claude. It calls its product "the full stack marketing platform for the marketer of the future", and its aim is to help brands improve their visibility in those answers. The company was founded in New York in 2024 and raised a Series B led by Sequoia in 2025.

Its pages speak to several teams side by side: AEO and SEO teams, content teams, PR and brand teams, demand generation and agencies, which is the shape of a buyer inside a large organisation rather than a lone practitioner. According to the company, Fortune 10 businesses are among its clients. Its tools run from research into what people ask AI, through measurement of the answers, to agents that carry out marketing work on their own.

## What Profound offers

- **Prompt Volumes**: what millions of people ask AI, so that a strategy can follow real demand.
- **Answer Engine Insights**: how AI represents a brand across its conversations.
- **Agents**: autonomous workers for the functions of a marketing team, run on credits.
- **Agent Analytics**: how AI bots, including those of ChatGPT, Gemini, Claude and Perplexity, visit and interpret a site.
- **AI Marketer (Aim)**: a weekly pointer to the highest-impact work for a brand.
- **Shopping** and **Profound Sheets**, also listed among its tools.

The engines it names are Perplexity, ChatGPT, Claude, Gemini, Grok, Microsoft Copilot, DeepSeek and Google AI Overviews.

## How the platform works

According to its FAQ, Profound runs structured prompts across AI platforms every day and analyses where and how a brand appears in the responses, tracking citations, sentiment, ranking and competitive presence. Teams can edit, disable or add prompts to fit their strategy, and setup is described as instant. The platform warns users as they approach their prompt limit.

Agents are billed in credits: a simple agent uses fewer credits than a complex multi-step one, the platform shows an estimated cost before each run and the actual use afterwards, and an account either continues with overage billing or pauses at its limit. Every plan tracks unlimited domains, keeps all-time history, and connects to Akamai, AWS, Cloudflare, Fastly, Google Analytics, GCP, Netlify, Vercel and WordPress.

## Pricing

| Plan | Starter | Growth | Enterprise |
|---|---|---|---|
| Price | $99/month, billed yearly | $399/month, billed yearly | Custom |
| Prompts tracked | 50 | 100 | Custom plan |
| Answer engines | 1 (ChatGPT) | 3 (ChatGPT, Perplexity, Google AI Overviews) | Up to 9 |
| Responses a month | 1,500 | 9,000 | Custom |
| Agents credits a month | 100 | 400 | Custom |
| Seats | 1 | 3 | Custom |
| Support | Email | Email | Dedicated Slack, 24-hour SLA |

Yearly billing includes two months free. Growth is marked as the popular plan, recommended for growing companies, and adds CSV and JSON exports. Enterprise adds tracking of several companies, custom regions, SSO/SAML, SOC2 compliance, API access and Projects. An Agency Growth offer gives 400 Agents credits a month per client workspace.

## Clients and figures it cites

- Fortune 10 companies among its clients, according to the company.
- A customer spotlight with Skye Scofield, Marketing Lead at Statsig.
- A testimonial from George Bonaci, VP of Growth & Demand, who describes AI search as a black box before Profound and a competitive advantage since.
- On its homepage, a figure of more than 100 million people searching with AI every day.

## Events

The Zero Click World Tour 2026 stops in London on 22 October, Sydney on 27 October and Singapore on 29 October.

## FAQ

**What is Profound?** A marketing platform for AI search, founded in New York in 2024, that measures how brands appear in AI answers and runs agents for marketing tasks.

**Which AI engines does it track?** Perplexity, ChatGPT, Claude, Gemini, Grok, Microsoft Copilot, DeepSeek and Google AI Overviews. Starter tracks ChatGPT, Growth three engines and Enterprise up to nine.

**How much does it cost?** Starter costs $99/month and Growth $399/month, both billed yearly; Enterprise is priced on request.

**How does it measure AI visibility?** It runs structured prompts on AI platforms daily and tracks citations, sentiment, ranking and competitive presence in the responses.

**Can the prompts be customised?** Yes. Teams can edit, disable or add prompts.

**Who is it for?** AEO, SEO, content, PR and brand teams, demand generation and agencies, with an Agency Growth offer that gives 400 Agents credits a month per client workspace.

## Contact

- Website: [tryprofound.com](https://www.tryprofound.com/)
- Plans: [tryprofound.com/pricing](https://www.tryprofound.com/pricing)
- Based in New York, United States