---
description: 'iPullRank is a New York AI search and content agency founded by Mike King, working with enterprise and mid-market brands on generative engine optimization, Relevance Engineering and technical SEO.'
title: 'iPullRank: AI search and GEO agency in New York'
canonical: 'https://markleex.com/@ipullrank'
markleex:
  entity: '@ipullrank'
  url: 'https://markleex.com/@ipullrank'
  version: 3
  published: '2026-08-03T13:42:21+00:00'
  updated: '2026-09-09T07:10:10+00:00'
  ai_reads:
    value: 81
    as_of: '2026-10-24T05:00:00+00:00'
  lang: en
  content_license: 'https://creativecommons.org/licenses/by/4.0/'
  ai_score:
    value: 67
    out_of: 100
    as_of: '2026-10-24T05:00:00+00:00'
  lists:
    -
      title: 'Best GEO Agencies (2026)'
      url: 'https://markleex.com/en/lists/geo-agencies'
      rank: 6
      of: 10
---

iPullRank is an AI search and content agency based in New York, founded by Mike King, whom its site presents as Search Engine Land Marketer of the Year. It describes itself as a Black-owned business and, on its home page, as a "Pioneering Enterprise and Mid-Market AI Search Agency". It displays the Inc. 5000 medallion for fast-growing companies.

Its generative engine optimization (GEO) work pairs two disciplines: Relevance Engineering, "the science", the structure and data that make content legible to AI systems, and Resonance Design, "the art", which keeps a real reader in view so that structure never comes at the cost of connection. The agency also publishes The AI Search Manual, a resource on how search works when AI systems answer the question.

## What iPullRank does

- **Generative Engine Optimization (GEO)**: visibility and citation in AI search.
- **Relevance Engineering**.
- **AI Search Strategy**.
- **Technical SEO**.
- **Content Marketing** and **Content Engineering**.
- **Generative AI** projects.
- **In-house GEO programmes**: help for companies that want to build and run their own GEO practice.

## How it works

Engagements run in three stages: **assess**, **prioritize** and **activate**. They come in three shapes, depending on the client:

| Tier | For |
|---|---|
| Emerging | Startups and new brands |
| Growth | Mid-market and challenger brands |
| Elite | Fortune 500s and category leaders |

The agency tracks measures that go beyond rankings and traffic: information gain and entity density, cosine similarity, fan-out coverage, an Explanatory Power Index, citation frequency and AI referral traffic, and competitive benchmarking. Prices are not published.

## Results it reports

- "$5B+ in organic search results for our clients", according to its home page.
- $2.4B in incremental revenue for a bank client.
- $290M in revenue for an ecommerce client.
- A 130% traffic recovery for an automotive publisher.

## Brands it shows

Among the logos on its home page are American Express, Target, Nordstrom, The Wall Street Journal, Under Armour, Adidas, CVS Pharmacy, MLB, Grainger, Warner Music Group, CoinDesk, Genius, Complex and Zazzle.

## Press

The site lists coverage in the BBC, Business Insider, CNET, Digiday, Entrepreneur, Quartz, Search Engine Land and The Verge.

## FAQ

**Who founded iPullRank?** Mike King, presented on its site as Search Engine Land Marketer of the Year.

**Where is it based?** In New York, United States.

**What is Relevance Engineering?** The agency's name for the structure, data and technical groundwork that make content legible to AI systems, paired with Resonance Design, the human side.

**Who does it work with?** Enterprise and mid-market brands, from emerging companies to Fortune 500s, through its Emerging, Growth and Elite tiers.

**Can it help a company run GEO in-house?** Yes, it offers guidance for building an internal GEO programme.

**What does it measure?** Fan-out coverage, entity density, an Explanatory Power Index, citation frequency and AI referral traffic, among other metrics.

## Contact

- Website: [ipullrank.com](https://ipullrank.com/)
- GEO services: [ipullrank.com/services/geo](https://ipullrank.com/services/geo)